Social Media Marketing

Social media marketing references the use of social media channels like Facebook, Instagram, Twitter, Pinterest (and more), to reach your business goals. Social media marketing is the process of attracting attention, gaining website traffic by using social media platforms. There are two main focuses within social media that we as a social media marketing agency deal with: organic social and paid social.

At the core, social media marketing involves creating content that resonates with the target audience across social media channels, driving engagement, and growing your brand’s audience. Social media marketing provides a way for businesses to reach and engage their customers and new prospects. Social media is the most effective form of digital marketing, yielding impressive returns on investment if managed correctly.

At brandaction PR, we deliver an ROI-driven social media strategy for your business that entices people to follow your brand, grow your following, increase leads & convert them into lifelong customers.

Social Media Management

Managing your social media requires a clear content strategy, unwavering consistency, and buckets of creativity.
Comprehensive Social Media Marketing.
Results-focused social media strategy across the social networks you need. Let us get those customers lining up!
Best-practice posts we know how to construct the perfect bespoke posts to elicit a maximum response.

The appropriate voice we post with your brand’s tone in mind.
Strategic activity likes, re-tweets, follows, re-pins, lists, favorites, replies, shares, hashtags.
Competitions & campaigns Promos, sweepstakes, photo competitions, etc.
Community management monitors and replies to leads, customer issues, customer inquiries.
Regular reporting is simple, to-the-point reporting.

Building A Social Media Strategy That Works

It is vital businesses include social media marketing as part of their overall digital marketing strategy. This complements traditional methods of marketing, helping maintain a competitive advantage in the industry.

Identifying Your Business’ Target Audience

Personas
Your brands’ social media strategy can be successful if your business targets people with the right content. As a business, you need to identify and understand your target audience. Targeting Generation Z will not work if your business’ products or services are geared towards Millennials or Generation X. Our PR team specializes in creating buyer personas by profiling your brand’s social media target audience requirements.

Competitor Analysis

Competitor targeting is an effective way to drive relevant traffic to social media channels and to a business’s website. Customers interacting with competitor’s social media channels are already interested in your product or service.
For a social media strategy that works, competitor analysis will give your business a competitive digital marketing edge. Other businesses are targeting the same target audience as you, ignoring them would be a strategic error. We excel at finding out what works, which social media platforms your prospective clients are active on, studying active users’ references and hashtags. Research yields insight needed into what works for your customers. Our PR team then uses the knowledge gained to plan your social media strategy carefully to get the desired results you are looking for.

Which Social Media Channels Do We Work With?

We work with a huge range of Social Media channels on a daily basis, providing us with the knowledge and expertise to make recommendations to businesses of all shapes and sizes, crafting bespoke strategies and solutions to aid the challenges you face.