Business transformation beyond category

Traditional business transformation processes are often driven by off-the-shelf technology, leading to an extension of existing organizational silos that separate product and service. Future-oriented business transformation requires an experience-driven process that moves beyond categories to deliver a meaningful, valuable, and competitive experience to your customers. A customer’s best user experience is now the benchmark for all their business interactions. Customers

expect an experience with their energy supplier to be as simple and intuitive as interaction with their bank. As customer expectations extend beyond categories, successful solutions must move beyond silos. Our strong understanding of these parallel shifts enables us to deliver solutions that move beyond functionality to an experience people love, share, and do business with.

Unified product-service experience

We place people at the center of every solution. Over the course of 20 years we have developed a tried and tested Strategic Design Process that goes beyond category and breaks down silo-restricted thinking to create new, meaningful experiences that deliver beyond customers’ expectations. We combine a powerful, interactive Future Customer Journey methodology, business and user insights, future trends, deep

technology competencies, and world-class design capabilities to take projects through prototyping, feedback loops, and validation—all the way to award-winning implementation. Our process is deeply co-creation oriented, involving both our clients and their customers from early insights to final implementation.