Business to Business Public Relations (B2B PR) is a PR specialist that helps organizations sell their products and services to other companies.
B2B PR is composed of three key elements: building brands, generating demand, and digital communication. B2B PR aims to increase audience engagement, trust, interaction, and sales through creative content that can be used in various channels including earned and paid advertising, social media, and websites.
Furthermore, through link building and a social media presence, B2B PR will improve your SEO, brand awareness, and interaction online.
Corporate PR & Communications Consultancy
What Is Corporate Communication?
Corporate communication is a collection of activities to coordinate and orchestrate both internal and external communications aimed at creating a favorable point of view between the stakeholders on which the organization relies.
It includes messages distributed to its customers by a corporate organization, agency, or institution, such as staff, media, channel partners, and the general public. Organizations seek to deliver the same message to all their stakeholders, to convey coherence, legitimacy, and ethics.
Corporate and organizational identity
Media Relations Campaigns
What Are Media Relations?
Media relations use the press to generate public exposure by building relationships with the media. It helps to inform audiences of the client’s achievements, stories, or even its existence. When using the press as the communication channel, it allows us to target stakeholders by using what they are already reading, watching or listening to. It is also extremely valuable since journalists (editors or reporters) become third-party endorsements by promoting businesses, people, products, and services.
What’s Involved In Media Relations?
Media relations involve working with the media to inform the public in a positive, consistent, and credible manner about the mission, policies, and practices of an organization.
This typically means coordinating directly with the people in charge of producing mass media news and features. Media relations are aimed at maximizing positive coverage in the mass media without directly paying for it through advertising.
Online Reputation Management Services ORM
Safeguarding Against Reputation Attacks?
Reputations are vulnerable to digital attacks, which can take many forms. Attacks are by their very nature indicative of malicious intent – causing damage to a person, business, or entity by creating detrimental content that becomes publicly available.
Reputational attacks can range from a simple disgruntled customer to organized highly sophisticated and coordinated campaigns.
An attacker can be a journalist, blogger, consumer, competitor business, or another PR agency hired by a competitor.
Avoiding The Streisand Effect
Sometimes removing information, attempting to hide it, or censoring it has the unintended consequence of making it more public. This phenomenon is known as the “Streisand Effect”, named after the American entertainer Barbra Streisand whose 2003 attempt to suppress photographs of her residence inadvertently drew more attention.
Without a comprehensive investigation of unforeseen consequences, the pursuit of a reputation management solution can result in more detrimental outcomes than those of the problematic source of information.
Brand Reputation Marketing Explained
A brand marketing strategy focuses on communicating the value of a product, service, or brand to customers to promote further or sell that product, service, or brand.
Marketing campaigns carried out at the right time and in the right way can prevent damage to a brand’s online reputation.
Negative reviews and editorials may result if a company fails to live up to its marketing messages.
An effective brand reputation marketing campaign can thwart the damaging effects of a negative online reputation for a brand.
The well-engineered, integrated reputation marketing program is an essential part of any business’s online presence as a growth strategy.
Our team of experts will help you build and maintain your online presence to ensure the right people find you at the right time. You can rely on us for all aspects of your campaign, including SEO, social media, content creation, and more.